W provide a fully personalized model for optimizing multiple marketing interventions in intermediateterm customer relationship management (CRM). We derive theoretically based propositions on the moderating effects of past customer behavior and conduct a longitudinal validation test to compare the performance of our model with that of commonly used segmentation models in predicting intermediate-...

Since 2002, the healthcare system in Taiwan has implemented a global budgeting scheme in clinics and hospitals with an expenditure cap. The current mode of payment for medical points in Taiwan is primarily through the fee-for-service (FFS) mechanism. This payment mechanism has diminished the quality of services that clinics and hospitals provide to patients. Furthermore, FFS does not grant ince...

Most marketers have difficulty in identifying the right customers to engage in successful campaigns. So far, customer segmentation is a popular method that is used for selecting appropriate customers for a launch campaign. Unfortunately, the link between customer segmentation and marketing campaign is missing. Another problem is that database marketers generally use different models to conduct ...

Nowadays, an open-market which provides sellers and consumers a cyber place for making a transaction over the Internet has emerged as a prevalent sales channel because of convenience and relatively low price it provides. However, there are few studies about CRM strategies based on VIP consumers for an open-market even though understanding VIP consumers’ behaviours in an openmarket is absolutely...

Because of a speedy pace of technology innovation, the competition of the information and communication industries in Taiwan has grown vigorously. At the same time, the demand of consumers has become more sophisticated than ever. In order to outperform competitors and fulfill consumers’ sophisticated requests, retailers of 3C (Computer, Communication, and Consumer Electronics) products, on one ...

Objectives To characterize the infrastructure of public pharmacies in Minas Gerais, comparing municipalities that have received the RFM program to the ones that haven't, in order to verify if the State's Economic Incentives implied in improvement of local Pharmaceutical Services (PS). Methods A cross-sectional, exploratory, evaluative study in a representative sample of the municipalities of ...

Purpose Customer differences and similarities play a crucial role in service operations, industries need to develop various strategies for different customer types. This study aims understand the behavioral pattern of customers banking industry by proposing hybrid data mining approach with rule extraction operation benchmarking. Design/methodology/approach The authors analyze identify best usin...

The omnichannel business has becomes a hot topic due to the fast development on e-commerce and customers' acquaintance with multichannel shopping mode. Various organizations have started work issue in order satisfy new trend of customer demand tend devote their efforts both online offline business. Thus, there is no doubt that understanding behavior for customers vital RFM (recency, frequency, ...

Retention of the fetal membranes (RFM) or Retention of Placenta (ROP) in the cow is normally defined as the condition in which the fetal membranes are not expelled within a period of 12 hours after expulsion of the fetus. Primary retention of fetal membranes results from a lack of detachment from the maternal caruncles whereas secondary retention is related to a mechanical difficulty in expelli...

UNLABELLED The RFMapp is a graphical user interface application based on the RFM (ribosome flow model), enabling the estimation of the translation elongation rates of messenger ribonucleic acids (mRNAs) and the profile of ribosomal densities along the mRNAs, in a computationally efficient way. The RFMapp is based on the approach previously described by Reuveni et al., and unlike other tradition...