نتایج جستجو برای: retailer segmentation
تعداد نتایج: 69528 فیلتر نتایج به سال:
When designing a product line, a manufacturer is often aware that it does not control the ultimate targeting of the products in the line to the different consumer segments. While the manufacturers can attempt to influence the target customers through communications in appropriate media, product design, and the choice of channels of distribution, the ultimate targeting is made by a retailer, whi...
Jamal et al. [2000. Optimal payment time for a retailer under permitted delay of payment by the wholesaler. International Journal of Production Economics 66, 59–66] study a wholesaler–retailer supply chain where the retailer is given a permissible credit period to pay back the dues without paying any interest to the wholesaler. The problem is modeled as a cost minimization problem with two deci...
We consider a supply chain involving one supplier and one retailer in which a revenuesharing contract is adopted. Under this contract, the retailer can obtain the product from the supplier at a discounted price. As a compensation, the retailer must share his revenue with the supplier at a certain revenue-sharing rate, say r (0 ≤ r ≤ 1), where r represents the portion of the revenue to be kept b...
Platform or Wholesale? A Strategic Tool for Online Retailers to Benefit from Third-Party Information
Online retailing is dominated by a channel structure in which a retailer either buys products from competing manufacturers and resells to consumers (wholesale scheme) or lets manufacturers directly sell to consumers on its platform for a commission (platform scheme). Easy access to publicly available third-party information such as product reviews which facilitate consumers' purchase decisions ...
In a centrally managed system, inventory at a retailer can be transshipped to a stocked-out retailer to meet demand. As the inventory at the former retailer may be demanded by future customers of that retailer and transshipment time/cost is non-negligible, it can be more profitable to not transship in some situations. When unsatisfied demand is backordered, reassignment of inventory to a previo...
In this paper, we discuss the replenishment decision of seasonal products in a two-echelon distribution system consisting of a supplier and multiple retailers. Due to long manufacturing lead time, the supplier orders its entire stock for the season well in advance. The retailers, on the other hand, can replenish their inventory from the supplier throughout the season as demand realizes. Demand ...
A number of papers have evaluated demand and cost based explanations for the rapid growth and success of store brands. However there has been little empirical investigation of the strategic role of the retailer in facilitating the success of store brands. In this paper, we examine the pricing behavior of a retailer in the ready to eat (RTE) breakfast cereal category in investigating whether and...
We consider a single-period inventory model in which a risk-averse retailer faces uncertain customer demand and makes a purchasing-order-quantity and a selling-price decision with the objective of maximizing expected utility. This problem is similar to the classic newsvendor problem, except: (a) the distribution of demand is a function of the selling price, which is determined by the retailer; ...
In the supply chain by the composition of the supplier and the retailer, the supplier offers products to the retailer for sales while the retailer affects the sales outcome by his effort which is divided into two dimensions. One is for the short-term sales task and the other is for the long-term sales task. For the long-term development of the enterprise, the supplier wants to inspire the retai...
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