Retail brand equity is a critical differentiator in today's competitive marketplace. However, retail managers have few metrics that they can rely on to manage their brand equity. In this paper, we propose a structural model to describe how retail brand equity is formed in each consumer's mind based on his/her consumption experiences across product categories provided by the retailer. Based on t...

Does manufacturer advertising for a brand stimulate or suppress retail price promotions? This study addresses this controversial issue. The authors develop an analytical model that shows that the relationship between manufacturer advertising and retail price promotion depends on the role of advertising. If advertising differentiates brands and suppresses consumer response to retail promotion, t...

One emerging area of agent-based modelling is retail markets; however, there are problems with modelling such systems. The vast size of such markets makes individual-level modelling, for example of customers, difficult and this is particularly true where the markets are spatially complex. There is an emerging recognition that the power of agent-based systems is enhanced when integrated with oth...

Retail clinics are privately owned clinics typically staffed solely by nurse practitioners and found inside retail stores such as Target, Wal‐mart, and CVS Pharmacy. Since the first retail clinic was established in 2000, over 1,000 sites have opened in thirty‐seven states across the country [4]. Some reports estimate that by 2012, over 6,000 retail clinics will operate in the US [3]. Despite th...

The Cournot duopoly game modeled by Kopel, with adaptive expectations, is generalized by introducing the self-diffusion and cross-diffusion terms. General properties, such as boundedness and uniqueness, are obtained. Non-linear stability results are reached by the analysis of the stability of a ODE system. & 2013 Elsevier Ltd. All rights reserved.

This paper investigates the Stackelberg equilibrium for pricing and ordering decisions in a multi-channel supply chain. We study a situation where a manufacturer is going to open a direct online channel in addition to n existing traditional retail channels. It is assumed that the manufacturer is the leader and the retailers are the followers. The situation has a hierarchical nature and...