نتایج جستجو برای: relational marketing
تعداد نتایج: 93253 فیلتر نتایج به سال:
Belief revision provides support for intelligent information processing and deci sion making The objective of this paper is to illustrate how theoretical ideas in belief revision have laid the foundation for practical implementations and real world applications Belief revision operators are often based on one of the following constructive de nitions an epistemic entrenchment ordering of sentenc...
To date, research on the prescribing decisions of physician lacks sound theoretical foundations. In fact, drug prescribing by doctors is a complex phenomenon influenced by various factors. Most of the existing studies in the area of drug prescription explain the process of decision-making by physicians via the exploratory approach rather than theoretical. Therefore, this review is an attempt to...
Information and communication technology (ICT) has been increasingly used by all business functions during the past 50 years. For much of this time marketing practitioners have endeavoured to find the best ways to introduce ICT successfully into their domain, while marketing academics struggled to develop appropriate explanatory and prescriptive frameworks to enable the comprehensive study of t...
PRINCIPLES The literature has described opinion leaders not only as marketing tools of the pharmaceutical industry, but also as educators promoting good clinical practice. This qualitative study addresses the distinction between the opinion-leader-as-marketing-tool and the opinion-leader-as-educator, as it is revealed in the discourses of physicians and experts, focusing on the prescription of ...
This study analyzed the performance of cabbage marketing in Abia State, Nigeria. Specifically the study sought to: describe socio-economic characteristics of cabbage marketers; identify marketing channels of cabbage; determine marketing cost components of cabbage marketers; determine marketing margins, market share and marketing efficiency of cabbage marketers; and determine socio-economic fact...
Recently, a number of cultural institutions such as museums, galleries, art auctions, events, and performance centers have been utilizing social network sites (SNS) for promoting and marketing their culture, art content, and events. The online social space is appropriate for cultural products to be viral, since users of SNS mainly share personal interest and spread hedonic consumption with clos...
Social commerce is a form of commerce mediated by social media and social networking services (SNS)As a multifaceted phenomenon, social commerce can be studied from different angles and analyzed through the lens of various disciplines. This article examines website technical features to depict the transformation of e-commerce into social commerce. We first develop a conceptual framework to capt...
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