the image of a brand is the first word or image that is evoked in the mind of costumers immediately after hearing the brand name. the purpose of paying attention to the brand image is to ensure the proper mentality of consumers toward the brand. the components such as suitability, services, brand, variety, quality, and atmosphere form the brand image. the relationship between the brand image an...

elite's trust is an important part of the social capital in a social system that can lead to further system goals. relationship and influence on students by the professors of universities has an important place for them among the elite. subject of this article is the trust of university professors in islamic republic of iran (iri). essential questions focused on various aspects of professo...

The fundamental challenge in opportunistic networking, regardless of the application, is enabling node cooperation to forward a message. While node cooperation is considered as a fundamental property in such networks, ensuring such a property between two devices in mobile opportunistic networks remains largely unexplored. In this paper, we investigate the potential impact of the lack of trust o...

In Social networks, users need a proper estimation of trust in others to be able to initialize reliable relationships. Some trust evaluation mechanisms have been offered, which use direct ratings to calculate or propagate trust values. However, in some web-based social networks where users only have binary relationships, there is no direct rating available. Therefore, a new method is required t...

Recently, cloud computing is emerging drastically due to its ability to provide computing and other services to customers seamlessly. However, in heterogeneous environment, when there are various consumers and multiple service providers interacting and sharing resources, concern on security issues is crucial. Hence, the trust elements can be a motivating factor that can help to materialize the ...

The use of RFID technology in complex and distributed environments often leads to a multi-domain RFID system, in which trust establishment among entities from heterogeneous domains without past interaction or prior agreed policy, is a challenge. The current trust management mechanisms in the literature do not meet the specific requirements in multi-domain RFID systems. Therefore, this paper ana...

Nowadays the effective use of organizational knowledge and sharing it among the staff has become an strategic resource to achieve and maintain competitive advantage. For achieving such Organizations need to have strategies to improve knowledge sharing. The purpose of this study was to investigate the relationship between organizational justice and trust, culture and trust and knowledge sharing ...