There has been a marked decline in breast-feeding throughout the developing world. It is generally agreed that this trend should be reversed, and that in achieving this objective mass communication media could play an important role. The present article analyzes the results of a campaign to promote breast-feeding in which the press, television, and radio were used. It is hoped that this analysi...

BACKGROUND To address evidence-based effective communication skills in the formal academic half day curriculum of our core internal medicine residency program, we designed and delivered an interactive session using excerpts taken from medically-themed television shows. METHODS We selected two excerpts from the television show House, and one from Gray's Anatomy and featured them in conjunction...

The cost efficiency and diversity of digital channels facilitate marketers’ frequent and interactive communication with their customers. Digital channels like the Internet, email, mobile phones and digital television offer new prospects to cultivate customer relationships. However, there are a few models explaining how digital marketing communication (DMC) works from a relationship marketing pe...

The communication of information is fundamental to healthcare. In pre-history, knowledge and skills were passed from healer to apprentice by talking and example. Early cuneiform writing on clay tablets record some medical techniques and remedies. In more recent times, medical books have documented an accumulating human knowledge. Currently, journals, magazines, books, proceedings and pamphlets ...

The ongoing propagation of Internet information services like WWW increases the desire for broadband multimedia information and communication services also for mobile users. Therefore wireless transmission media with high bandwidth for data services are needed. Currently used systems like GSM or even the future UMTS are lacking in bandwidth and flexibility for the effective provision of broadba...

The evolution of the Internet offers the opportunity to redesign how basic communication services are provided. All services, including (multimedia) telephony, radio and television, can be based on a common, packet-switched, connectionless infrastructure of the Internet. Intelligence is placed into end systems for scalability and controllability. This paper discusses the protocols and technolog...

By having implemented digital terrestrial television (DTT) in Latin American countries and taking into account their ability to develop interactive services, new possibilities have been opened for improved connectivity in rural areas and those with difficult access by using applications that enable ubiquitous communication. In order to transfer the existing knowledge from Spain and Europe, the ...