Purpose: this study aims to examine the impacts of price levels, high level vs. low level, associated a known brand an unknown over fairness perception, symbolism quality and purchase intention.Design/methodology/approach: one pre-experiment is conducted with 2 (high level) x (known brand) between-subjects design sample 152 jeans customers.Finding: results indicate that different levels knowled...

This paper studies the impact of sales promotion on consumers’ intention to purchase online in the setting of a consumer-to-consumer (C2C) marketplace. The research is grounded in the theory of Technology Acceptance Model (TAM). We test a number of hypotheses empirically about the relationship between online sales promotion, TAM and C2C online purchasing intention. The finding of this study sug...

The purpose of this paper is to propose a new conceptual framework for halal cosmetics products. This paper identifies the antecedent factors that influence the intention to purchase halal cosmetics products among consumers. Knowledge, purity and safety have also been found to influence the customers to buy halal cosmetics products. The findings indicate that there is relationship between indep...

The global cruise tourism industry has been significantly impacted by the COVID-19 pandemic. As a result, it is important to understand factors that affect tourists' decision purchase holidays after To accomplish this, conceptual model based on perceived value theory and incorporating concepts such as destination image, risk, intention proposed. This framework can be utilized investigate for as...