نتایج جستجو برای: purchase behavior

تعداد نتایج: 636549  

2015
Shwu-Min Horng

This research studied the user behavior on online group buying services. In the research model, users’ behavior is represented by three dimensions, satisfactory, trust, and group buying intention. Satisfaction is hypothesized to have positive relationship with trust that will have positive impact on the purchase intention. Each of the three dimensions is divided into two constructs, one for pro...

Journal: :International journal of online marketing 2022

Scholars have acknowledged the influence of personality traits on individuals’ behavior. However, effect (repetitive) online purchase behavior remains under-explored. This is a considerable deficit in knowledge because marketing paradigm has shifted its interest to examine strategies for attracting new buyers as well retaining existing customers. To further understanding this issue, paper attem...

2013
Dawn B. Valentine Thomas L. Powers

This paper examines online product search and purchase behaviors of Generation Y. A survey of 116 undergraduate college students with questions regarding the types of products researched and purchased over the Internet, the type of information they looked for when researching the products, reasons for not purchasing products online, and reasons for returning products purchased over the Internet...

Journal: :PVLDB 2012
Bhargav Kanagal Amr Ahmed Sandeep Pandey Vanja Josifovski Jeffrey Yuan Lluis Garcia Pueyo

Recommender systems based on latent factor models have been effectively used for understanding user interests and predicting future actions. Such models work by projecting the users and items into a smaller dimensional space, thereby clustering similar users and items together and subsequently compute similarity between unknown user-item pairs. When user-item interactions are sparse (sparsity p...

2002
Per E. Pedersen Herbjørn Nysveen

This study focuses on the effect of website visitors' goal-oriented search mode on purchase intention in online environments. In a study of 874 respondents recruited from 13 online shops representing a diversity of product categories and customer segments, the effect of visitors' goal-oriented search mode on purchase intention is found to be moderated by product involvement and product risk. Fu...

پایان نامه :وزارت علوم، تحقیقات و فناوری - دانشگاه شهید باهنر کرمان - دانشکده مدیریت و اقتصاد 1390

در سالهای اخیر و در حوزه بازاریابی بین الملل، بازار خاکستری توجه زیادی را به خود جلب کرده است. مطابق با تعریف کالاهای بازار خاکستری عموماً کالا های مارک داری هستند که تنها از طریق فروششان توسط کانال های فاقد اختیار از طرف صاحب مارک تجاری قابل تشخیص هستند .بر همین اساس این تحقیق با توجه به ضرورت شناخت و کنترل این بازار سعی دارد تا به بررسی عوامل موثر بر تمایل به خرید مصرف کننده از کالاهای بازار خ...

2014
Manoj Kumar Sharma

The theory of “cognitive dissonance” is of great importance in consumer behavior and marketers have lots of interest in analyzing the post purchase behavior of consumers experienced by them. This paper has explored the factors that create cognitive dissonance in consumer buying decision making particularly among the consumer goods purchaser in the city area. Some of these are family status, rel...

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