Calls for the "translation" of research from bench to bedside are increasingly demanding. What is translation, and why does it matter? We sketch the recent history of outcome-oriented translational research in the United States, with a particular focus on the Roadmap Initiative of the National Institutes of Health (Bethesda, MD). Our main example of contemporary translational research is stem c...

Traditionally advertising has aimed to influence purchasing by affecting beliefs about the consequences of consuming a product. With the rise of brand marketing, the focus shifted from products to brands viewed as symbolic universes endowed with values and meanings that circulate in the imagination of a society. The paper explores the use of sound in syncretic multimodal advertising product as ...

IMPACTThe traditional public service ethos needs to be challenged by including citizens/users in developing and improving services. However, the often one-sided positive accounts of co-production, co-design co-innovation risk managers policy-makers involving when it may inappropriate and/or cause more harm than good. This article explains these ‘co-concepts’ suggests how should balance with pot...