two anonymous reviewers of the MSI proposal competition and of the Journal of Marketing for their invaluable comments and suggestions. The paper also benefited from comments by seminar participants at the 2002 Year after year, managers strive to improve financial performance and firm value by marketing actions such as new product introductions and promotional incentives. The current study inves...

INTRODUCTION Trails are associated with increased physical activity; however, little is known about the process of building trails by various types of organizations. From 2005 through 2012 the Sunflower Foundation: Health Care for Kansans (Sunflower) funded multiple organizations to construct 70 trails of varying lengths and surfaces in municipalities, schools, and communities across Kansas. Th...

BACKGROUND The 1974 Safe Drinking Water Act (SDWA) regulates >170,000 public water systems to protect health, but not >13 million private wells. State and local government requirements for private well water testing are rare and inconsistent; the responsibility to ensure water safety remains with individual households. Over the last two decades, geogenic arsenic has emerged as a significant pub...

OBJECTIVES The questionnaire of occupational stress index (OSI) has been popular in the workplace, and it has been tailored for bus drivers in Taiwan. Nevertheless, its outcomes for participants are based on self-evaluations, thus validation by their physiological stress biomarker is warranted and this is the main goal of this study. METHODS A cross-sectional study of sixty-three city bus dri...