Marketing a brand and analyzing the effectiveness of promotional campaigns have always been major topics for marketing. In today's world, marketers use many data sources to analyze the behavior and responses of their consumers. This mainly involves data from Point of Sales, consumer surveys or home visits. However, with the advancement of web technologies, there is one more place where data is ...

In this paper we consider a multi-item distribution channel subject to supplier’s credit period and retailer’s promotional effort with sales learning curve. We determine the retailer’s promotional effort for each item and the joint replenishment cycle in both decentralized and centralized decision models. We show that the profits for both parties increase under the centralized decision model wh...

India’s people live in rural areas and their main occupation is agriculture. A Paddy the seed of grass species Oryzasativa (Asian rice) or Oryzaglaberrima (African rice). As a cereal grain, it most widely consumed staple food for large part world's human population, especially Asia. important crop India. It occupies about 24 percent gross cropped area country. plays vital role national grain su...

Environmental Laboratory Approved for public release; distribution is unlimited. The contents of this report are not to be used for advertising, publication, or promotional purposes. Citation of trade names does not constitute an official endorsement or approval of the use of such commercial products. The findings of this report are not to be construed as an official Department of the Army posi...

The contents of this report are not to be used for advertising, publication, or promotional purposes. Citation of trade names does not constitute an official endorsement or approval of the use of such commercial products. The findings of this report are not to be construed as an official Department of the Army position, unless so designated by other authorized documents. The contents of this re...

Personal use of this material is permitted. However, permission to reprint/republish this material for advertising or promotional purposes or for crating new collective works for resale or redistribution to servers or lists, or to reuse any copyrighted component of this work in other works must be obtained from the IEEE. Abstract Maintaining a low tag array size is a major issue in many cache d...

Prescription drugs comprise approximately 9% of the total cost of health care in the United States. The manner in which doctors obtain information about new and changing pharmaceuticals obviously has the potential to have a profound impact on health care costs, pharmaceutical companies' profits, and the quality of health care. Patterns learned in medical school undoubtedly influence physicians'...