C rooms, recommendation sites, and customer review sections allow consumers to overcome geographic boundaries and to communicate based on mutual interests. However, marketers also have incentives to supply promotional chat or reviews in order to influence the consumers’ evaluation of their products. Moreover, firms can disguise their promotion as consumer recommendations due to the anonymity af...

Monads, proposed by Moggi [16] of their use in structuring denotational descriptions and then popularized by Wadler[21], are becoming an increasingly important tool for structural functional programming[8, 10, 11]. The reason is that monads provide a uniform framework for describing a wide range of programming language features including, for example, state, I/O, continuations, exceptions, pars...

This paper reports on the design and the effectiveness of a five-minute IS promotional talk that is used in one of the leading Australian universities to promote IS courses to existing accounting students. In particular, this paper explains in details the elements that were employed by the promotional talk to stimulate accounting students’ interest in IS courses and shaping their perception tow...

Innovation has become an increasingly important issue for tourism businesses. The goal of this study was to evaluate innovation in Web marketing by American convention and visitors bureaus and the contribution of website features to the overall success of their Web marketing programs. The results indicate that innovation in Web marketing has been limited in that the majority of the American CVB...

Insights into health communication This systematic literature review was commissioned by the European Centre for Disease Prevention and Control (ECDC) as one of the outputs of the Framework Partnership Agreement Grant/2009/007 'Establishing a programme for dissemination of evidence-based health communication activities and innovations on communicable diseases for country Support in the EU and E...

In differentiated product markets where consumer preferences are characterized by brand loyalty, an important role for advertising may be to overcome brand loyalty by encouraging consumers to switch to less familiar brands. Using a scanner panel dataset of breakfast-cereal purchases, I find evidence consistent with the hypothesis that advertising counteracts the tendencies of brand loyalty towa...

In this paper, we explore the issue of coordination in a manufacturer-retailer supply chain where the manufacturer is socially responsible and invests in CSR activities. On the other hand, the retailer invests in promotional efforts and uses a periodic review order-up-to policy for replenishing items. First, the decentralized decision-making structure is modeled to calculate the minimum accepta...