Nowadays, Business-to-Business (B2B) has become one the most important forms for e-commerce implementations that allows organizations (both partners and competitors) to cooperate in terms of building virtual corporations to satisfy customer and market needs. Almost all B2B applications have special requirements regarding to ability to be changed dynamically and flexibly due to market ever-chang...

Customers are the important strategic resources for the companies in E-commerce market, understanding customer’s consumption characteristics as soon as possible becomes more important for companies to win in a competitive online market. The paper tries to construct a model to represent the customer’s consumption characteristics based on a little information about this customer’s purchase behavi...

neurolaw, as an interdisciplinary field which links the brain to law, facilitates the pathway to better understanding of human behavior in order to regulate it accurately through incorporating neuroscience achievements in legal studies. since 1990's, this emerging field, by study on human nervous system as a new dimension of legal phenomena, leads to a more precise explanation for human behavio...

In this day and age, customers are regarded as an article of trade. With the growth of Service Marketing, Customer Relationship Management (CRM) advanced and became popular in India. CRM became crucial to cope up with exceeding competitive global market. (CRM) in a bank bring about important phases such as incorporating the communication tools to meet the needs of customers, referring each cust...

The importance and issue of strategic business and IT alignment to achieve organization performance, a multifarious IS/IT frameworks, continues to perplex. It is contended that an internal focused IS/IT approach might not meet the needs of its both internal and external customers. This paper proposes a market based push-pull framework to ensure that the push strategy of the organization in what...

customer knowledge management (ckm) has been a subject of much attention in recent years. the attractiveness of this subject is the result of its benefits for organizations; but despite the benefits of ckm implementation, many projects aimed at implementing ckm in organizations fail due to companies’ negligence with respect to its implementation factors. meanwile the majority of organizations u...