This paper explores the relationship between consumers’ public self-consciousness, purchase behavior, post-purchase regret, and time-limited promotions in e-commerce. Time-limited flash sales have become a common promotion strategy e-commerce, particularly China, largest e-commerce market. Firstly, effect of self-consciousness on impulsive tendency regret is examined. Secondly, this extends sco...


 This research is based on changes in consumer behavior deciding to purchase hotel room services West Sumatra, post-covid-19 has an impact hoteliers determining marketing strategies, this study aims see the relationship between variables, namely E-Service Quality purchasing decisions and effect of E-wom variable as a moderator decisions. was conducted Sumatra with sample 120 guests, using...

The study explores the influence of the independent and interdependent self-construals on actual purchase behavior and the mediating role of consumer preferences for symbolic and hedonic meanings. Data were collected through a survey of about 1,000 respondents. Results indicate that independent consumers draw on the self/hedonicand status-symbolic resources of clothing in the construction and e...

Sustainability has become a strategic focus within many modern organizations. This is largely attributed to increased public awareness and changes in consumer behavior. One recent trend, ‘ethical consumerism (EC),’ occurs when consumers purchase the goods and services from businesses that share their values. In response, many businesses are adopting ‘causerelated marketing (CRM)’ campaigns to a...

A seller in showroom does not know that what goes in mind of consumer when the consumer enters the shop to buy TV. Seller has to rely on trial and error basis this research will tell what factor consumer considers so that he comes to a particular shop. Thus he can convert maximum of potential customer into buyers if he knows what exactly triggers the customer decision. The research discloses th...

Social media has revolutionized communication and information sharing, offering marketers a new avenue to reach customers. In developing countries like India, the rapid growth of social networking sites presents unique opportunities for businesses. However, measuring real return on investment in marketing remains challenge. This paper aims assess impact usage purchase decision process. The stud...