This paper proposes a discrete capacitated covering location-allocation model for pharmaceutical centers. In the presented model, two objectives are considered; the first one is minimization of costs and the second one try to maximize customer satisfaction by definition of social justice. Social justice in the model means that we consider customers satisfaction by using distance. the introduced...

In the current competitive market, ‘service quality’ management is the key to survival and success of businesses. There exists a variety of definitions of the term ‘service quality’ in the literature and referring to the existing definitions, a variety of scales have been developed for measuring service quality. Amongst the others, ‘SERVQUAL’ is the popular service quality measurement scales (S...

This paper builds Pharmaceutical Manufacturer Stackelberg, Pharmacy Stackelberg and Nash game models with without price cap regulation. The optimal pricing, performance social welfare are derived compared in three different power structures to find out how regulation affect the drug supply chain. More over other chain members always allows pharmaceutical manufacturer obtain more profits. Howeve...

Consumer knowledge of the goods produced or processed by numerous suppliers and processors is still relatively low due to growing complexity structure pharmaceutical supply chains. Information asymmetry in sector has an effect on welfare, sustainability, health. (1) Background: In this respect, we wanted develop a productive for chain that satisfies consumer information needs fosters confidence...