We aim to stimulate an ontogenetic approach to personalities. We explain the importance of studying development for understanding proximate and ultimate aspects of personality and critically discuss, partly by perhaps provocative statements, our current lack of knowledge and potential approaches to the study of personality development. We first clarify some terminology and argue for a differenc...

Animals do not always perform to the best of their abilities when faced with difficult choices. New findings on foraging honeybees show that co-existing strategies, where some individuals place more emphasis on accuracy and others on speed, can be advantageous to the colony in a variable environment.

We describe a system (GOLEM) which is aimed at formalising, implementing and experimenting different kinds and levels of social cooperation, represented by different social attitudes or personality traits. First, we examine why personalities in agents are needed and what they are. Second, we propose our definition of the two basic elements of Multi Agent cooperative activity (Delegation and Ado...

Two papers address the contribution of DISC1 to neural development and schizophrenia risk in this issue of Neuron. These complementary studies elegantly bridge the gap between genetic and cellular studies of schizophrenia, providing a level of functional validation that is often lacking in the field.

Current discussions of brand personality refer to a personified brand image, that is, a brand image that can possess any attributes of consumers, rather than brand personality. From a conceptual and methodological critique of the literature, this paper applies the definition of personality to brand personality, and tests the idea using a peer-rating methodology which focuses on each individual’...