This study examines how customer interactions in virtual brand community (VBC) affect perceived benefits and brand loyalty. We propose an integrated framework to conceptualize the relationships between VBC interactions, perceived benefits, participation and loyalty, with brand identity as moderating variable. Given the popularity of Apple’s products in China, Mcfans, a VBC frequented by Apple c...

Purpose: The aim of the study is to compare the perceived benefits of public libraries between five culturally different countries: Finland, Norway, the Netherlands, South Korea and the U.S. Design/methodology/approach: The data was based on representative samples of Finnish, Norwegian, Dutch, Korean and American adult library users. In Finland a mail survey was used and in other countries web ...

backgroundosteoporosis is one of the most important health problems and it is of great importance to prevent this disease. this study aimed to evaluate the nutritional preventive behavior of osteoporosis using health belief model in female students in qom city, iran.materials and methodsthis cross-sectional descriptive analytical study was conducted on 265 tenth to twelfth grade female students...

background: the purpose of the present study was to investigate the frequency of getting such health screenings as mammography and breast self-examination among a group of women and also to identify the role of health beliefs in predicting mammography practice. method s: the data were collected from a convenience sample of 113 female staff at the university of shiraz and shiraz university of me...

Background. Universities are perceived as the hub for sports talent identification and development. This perception puts much pressure on student-athletes who are expected to excel in sport despite their academic commitments. Based on this expectation, students who participate in sports could be regarded as athlete-student, rather than student-athlete. Objectives. The study was carried out to ...