A month-long field experiment evaluated the impact of descriptive social norm information on self-reported reduction of private vehicle use. Following a baseline week, participants were asked to reduce their vehicle use by 25% and were randomly assigned to a control condition or to a low or high social norm condition in which they received information that either underor over-reported others’ s...

Conflicts over religious symbols in the public sphere, gay marriage, abortion or gender equality have shown their disruptive potential across many societies in the world. They have also become the subject of political and legal debates in international institutions. These conflicts emerge out of different worldviews and normative conceptions of the good, and they are frequently framed in terms ...

Currently, politicians, university representatives, scholars and leading NGOs share a strong belief in the ability of educational systems to generate positive attitudes to sustainable development (SD) among citizens, with the idea of Education for Sustainable Development (ESD) as perhaps the most apparent expression of this conviction. The aim of this paper is to investigate whether ESD might h...

Social reinforcement and norm learning interact with social media design to amplify moral outrage in online networks.

The main aim of this paper is to develop an amalgamated conceptual model of technology acceptance that explains how individual, social, cultural and organizational factors affect the students’ acceptance and usage behaviour of the Web-based learning systems. More specifically, the proposed model extends the Technology Acceptance Model (TAM) to include four constructs namely, Quality of work lif...

With increasing urbanization in China, many cities are facing serious environmental problems due to continuous and substantial increase in automobile transportation. It is becoming imperative to examine effective ways to reduce individual automobile use to facilitate sustainable transportation behavior. Empirical, theory-based research on sustainable transportation in China is limited. In this ...

This study explores the role of gender ideologies in moderating social judgments of gender norm violators. Three hundred and eleven participants evaluated a male or a female target who was either a primary breadwinner or a primary caregiver. Attributions of personal traits, moral emotions, and marital emotions were examined. Results showed that both traditional and egalitarian individuals appli...

Are verbal reports of disgust in moral situations specific indicators of the concept of disgust, or are they used metaphorically to refer to anger? In this experiment, participants read scenarios describing a violation of a norm either about the use of the body (bodily moral) or about harm and rights (socio-moral). They then expressed disgust and anger on verbal scales, and through facial expre...