Technological progress is something that cannot be avoided in today's life, because technological will run accordance with scientific advances. The platforms are often used digital marketing social media or networks. available networks sometimes have different characteristics. Constraints for SMEs Semampir Subdistrict, Surabaya City, who do not fully understand the motivation of driving product...

This study aims to analyze the influence of shopping lifestyle and hedonic motivation on impulse buying with sales promotion as a moderation variable Shopee Marketplace. focuses purchasing fashion products marketplace. In this research, population is all consumers in Indonesia. The sample used amounts 160 respondents purposive sampling technique. analytical method research Structural Equation M...

The emerging online Business-to-Business (Liu, Sia and Wei) marketplace in China, with major websites such as Alibaba.com and ECVV.com, has presented a huge opportunity for Small-and-Medium Enterprises (Arend) to reach out to an extensive pool of potential corporate customers. This would not have been possible through conventional strategies such as trade fairs and road shows. Despite the avail...

The main purpose of this study is to address the attributes that explain younger generations’ (Generation Y) store loyalty to a shop in the traditional marketplace in Indonesia. This paper acts as the preliminary study with the primary goal in producing hypotheses on Generation Y store loyalty for traditional marketplace shopping in Indonesia. The result of the study will be useful for further ...