Although there is an argument for a flow of logic from market structure to marketing strategy and performance, the nature of the political ‘market’ and service product constraints, strongly dictate marketing strategy choices. Interactions between what, at this stage, we may call the consumer (elector) and the supplier (electee) in political campaigns could be likened to mental stimulus processi...

Marketing in business is the task of finding and stimulating buyers for a firms's output. Product development, pricing, distribution, and communication are the mainstays of marketing, while progressive firms also develop new products and chart the trends and changes in people's needs and desires. Marketing can either apply its knowledge to social problems and organizations or remain in a narr...

UNLABELLED Collaborative care models for depression in primary care are effective and cost-effective, but difficult to spread to new sites. Translating Initiatives for Depression into Effective Solutions (TIDES) is an initiative to promote evidence-based collaborative care in the U.S. Veterans Health Administration (VHA). Social marketing applies marketing techniques to promote positive behavio...

Email marketing is increasingly recognized as an effective Internet marketing tool. In this study, a questionnaire is constructed and distributed to a sample of 146 prospects of Aditi Technologies to find the factors associated with higher response rates. The collected data is analyzed using Factor Analysis and the 11 factors, From Line, Subject Line, Personalization of the subject line, Timing...

Sheth and Sisodia (1999) in their article titled, " Revisit-ing Marketing's Lawlike Generalizations, " make a number of timely and insightful observations centered on the question of why some lawlike generalizations in marketing may need to be either modified or enhanced. According to the authors, the need for revisiting generalizations in marketing has risen in light of the fact that the conte...

Maximizing product adoption within a customer social network under a constrained advertising budget is an important special case of the general influence maximization problem. Specialized optimization techniques that account for product correlations and community effects can outperform network-based techniques that do not model interactions that arise from marketing multiple products to the sam...

Content marketing is today's one of the most remarkable approaches in the context of marketing processes of companies. Value of this kind of marketing has improved in time, thanks to the latest developments regarding to computer and communication technologies. Nowadays, especially social media based platforms have a great importance on enabling companies to design multimedia oriented, interacti...

Motivational profiling is commonly done in both marketing and forensic contexts. In an unabashed quest for creativity, many marketers use projective psychological techniques to search for inspiration that leads to ad concepts that will, ultimately, sell more products. Forensic professionals also seek predictive information about motivation in search of facts that will effectively lead to the ca...