Philip Kotler and Gary Armstrong in their book “Principles of Marketing” state: At arrival of next decade, companies shall focus on customer engagement and market and considering products or technology is not enough because many companies plan their marketing with no respect to customer viewpoint and therefore, there will be no market for them. And they add: the success key in modern marketing ...

We study the effects of various incentive schemes on the learning behavior of teams in an artificial factory. Modeling the new product development process, we demonstrate, how production and marketing agents learn to coordinate their actions in order to produce the optimal product with respect to their incentive schemes. As a coordinating mechanism between marketing and production, we use the H...

China has recently experienced an increased demand for Western-style marketing and business practices due in part to a burgeoning economy and recent entry into the WTO. Market-based education has diffused rapidly across China as Chinese universities have started to imitate their Western counterparts and have entered into joint venture agreements with them. First, increased demand for Western-st...

O ver the years, I’ve been fortunate enough to help build a fairly diverse set of software solutions. Along the way, I’ve played various roles, including individual contributor, direct manager, and senior member of the corporate executive staff. I’ve worked in engineering, product marketing and product management, quality assurance, firstand second-line support organizations, and on technical p...

garlic is one of the export crops which has a global reputation in terms of taste and quality. zanjan province produces 23 percent of total garlic crop of iran and is one the hubs of garlic production in the country. effective factors on marketing of garlic is not well studied in this province. therefore, the main purpose of this study is analysis of factors affecting marketing of garlic in zan...

The mutual interaction of marketing and logistics has been widely described in academic articles. For almost a century, many scholars and practitioners have recognised the close relationship between marketing and logistics activities in a marketing channel. Business philosophies such as JIT, QR and ECR implicitly emphasise this relationship as well. However, there is often a gap between marketi...

BACKGROUND Fewer than one in 10 adolescents with substance use disorders (ASUDs) will receive specialty treatment, and even fewer will receive treatment designated as evidence-based practice (EBP). Traditional efforts to increase the utilization of EBP by ASUDs typically focus on practitioners-either in substance use clinics or allied health settings. Direct-to-consumer (DTC) marketing that dir...

Marketing communication plays a major role in influencing consumer purchases in new product categories. An important question about this communication relates to the roles it plays over the life cycle of the new product category. One effect of marketing communication is to reduce uncertainty about product quality. Since this affects consumers choice decisions only through the updation of consum...

We investigate how consumer word of mouth (WOM) develops over time and in turn influences new product adoption. We develop a dynamic aggregate-level model of WOM development and new product diffusion that explicitly captures consumers’ learning of product quality from both marketing communications and WOM. It allows us to measure how effectively firms’ marketing efforts generate WOM (buzz) and ...

Rice production in most of Asian countries has been increased more rapidly than population and this has been led to increase in supply and proportionately decrease in the real price of rice in world and domestic markets. Furthermore, together with growth in production and national gross income of the country per-capita income has been increased and also demand for rice at national and internati...