This research examines how the marketing and research and development (R&D) capabilities as well as degree of internationalization influence the innovation performance of SMEs (small and medium-sized enterprises). SMEs are often considered the backbone of, and hence are of critical importance to, a large number of economies worldwide. A theoretical framework is developed by integrating insights...

1 The financial support by the Flemish Science Foundation (F.W.O.) under grant G.0116.04 is greatly appreciated. We also thank Christine Moorman and Donald Lehmann for their constructive comments on a previous version of the article. 2 INTRODUCTION The question of long-run market response lies at the heart of any marketing strategy that tries to create a sustainable competitive advantage for th...

Increased computing power and the Web have made information widely accessible. In turn, this has encouraged the development of recommendation systems that help users find items of interest, such as books or restaurants. Such systems are more useful when they personalize themselves to each user’s preferences, thus making the recommendation process more efficient and effective. In this paper, we ...

Online reputation management (ORM) has been considered as a significant tool of internet marketing. The purpose of this paper is to construct a decision model for evaluating performances and improving professional services of marketing. To investigate the interrelationship and influential weights among criteria, this study uses a hybrid MCDM model including decision-making trial and evaluation ...