a strategy that integrates an organization's marketing goals into a cohesive whole, ideally drawn from market research, focuses on the ideal product mix in order to achieve maximum profit potential; the marketing strategy is set out as a marketing plan, a good idea, method, information, object, or service that is the end result of a process and serves as a need or want satisfier. it is usually ...

Marketing mix simply means placing of the right product or a bundle products services at place reasonable price. For any company to run its business smoothly, it must know every aspect line is in and how use marketing properly attract customers. The industry made up companies which earn income from providing customers called service industry. major players are banking, tourism, transportation, ...

considering the importance of marketing and entrepreneurship from the islamic perspective  and academic literature and the significance of entrepreneurs, religious beliefs in applying marketing concepts, the aim of this study is to identify and verify entrepreneurial marketing mix from the viewpoint of the top  entrepreneurs` islamic-religious in small and medium sized enterprises. in order to ...

Purchase timing of households is usually modeled at the category level. Marketing efforts are however only available at the brand level. Hence, to describe category-level interpurchase times using marketing efforts one has to construct a category-level measure of marketing efforts from the marketing mix of individual brands. In this paper we discuss two standard approaches suggested in the lite...