نتایج جستجو برای: marketing innovation is directly related to sustainable competitive advantage
تعداد نتایج: 11613479 فیلتر نتایج به سال:
This chapter seeks to extend current knowledge relating to innovative methods in marketing. The authors consider the significance of SMS marketing amongst Small and Medium Enterprises (SMEs) within South Africa and aim to emphasise the various advantages of SMS marketing to SMEs within emerging economies. They look at how SMS marketing has emerged within the Western world and how it could be ju...
with the rapid changes in international environments, it's very hard to sustain the corporate competitive advantage. knowing the competitive priorities leads the managers to a better understanding of corporate strategies in the future. the globalization pressure and the rapid changes in local markets have affected the firms' competitive advantages. having a clear understanding of comp...
Recent evolutions in World Trade Organization (WTO) and other international trading agreements have made industries all around the world face a new era of intense global competition. Simultaneously with increased competitive pressure, permanent development and innovation comprise building blocks of firm excellence. In a dynamic environment, failure to innovate ends up with business stagnation a...
The current strategies of increasing work-life quality are being given special attention by both public and private organizations. These quality strategies have arisen because of the highly competitive environment. Also, a safe and healthy work environment that provides the opportunities for employees to enhance their loyalty, affiliation and love towards their work and organization is required...
as far as bandura’s (1977) conceptualization of the sense of self-efficacy is concerned, it is argued to be context- and even task-specific, compared to other concepts like self-esteem (brown, 2000); therefore, upon the previous research studies, related theories and definitions, and the ideas and views obtained from the interviews conducted with the scholars, the current research study aimed a...
the concepts of similarity and dissimilarity have been the interest of many researchers. basically, in the studies the similarity between two objects or phenomena, has been discussed. in this thesis, we consider the case when the resemblance or similarity among three objects or phenomena of a set, 3-similarity in our terminology, is desired. later we will extend our definitions and propos...
This study examined the relationship between dynamic capabilities and sustainable competitive advantage through technological non-technological innovation under environmental uncertainty. The proposed interactive model has been explained using theory. Data were collected from 246 managers in textile manufacturing industries Pakistan a two-point survey. measurement showed excellent psychometric ...
Research to date looking at marketing capabilities is limited to varied types of capabilities in general. The purpose of the study is to comprehend marketing capabilities from operational perspective and to explore its role in enhancing competitive advantage and business performance. The paper draws upon the extant literature to present a series of research propositions relating to marketing ca...
Researchers have suggested that a sustainable competitive advantage can only achieved through relationship marketing. This paper examines the relationship-based programs of NZ agribusinesses. Successful positioning requires forming strong relationships throughout the supply chain and developing strong brands. This requires significant changes on behalf of agribusinesses, requiring them to forsa...
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