This exploratory study develops relationship marketing theory by analysing the effect of organizational culture difference on business-to-business relationships. The dyadic data demonstrate three influential dimensions of organizational culture difference in the context of university–industry relationships: Differences in both time orientation and corporate flexibility impact commitment negativ...

To aid professionals in the early assessment of possible risks related to personalization activities in marketing as well as to give academics a starting point to discover not only the opportunities but also the risks of personalization, a ‘Classification Scheme of Personalization Constraints’ is established after the analysis of 24 case studies. The classification scheme includes three dimensi...

Mushrooms traditionally collected from forests and now more cultivated have recently become the products of the fifth-largest agricultural sector in China. It was estimated that more than 25 million farmers in China are currently engaged in the collection, cultivation processing and marketing of mushrooms. The total value of mushroom products amounted to 149 billion RMB Yuan (24 billion USD) in...

Purpose: The aim of this paper is to provide a deeper understanding the effects IoT on consumers’ intentions and behaviours lay ground for future research perspectives trends in marketing. Design/methodology/approach – A review existing literature applied as methodology addition retrieving patterns from specialized secondary sources focusing dimensions perspectives. Findings findings address in...

Drawing on environmental determinism and environmental management perspectives, this study examines the roles of strategy in the relationship between environment and performance in new ventures. With data from 184 ventures in China’s high technology industries, I found that new venture strategies play differential roles in dealing with different environmental dimensions to affect performance. I...

The market share of Islamic banking is still very small, so there needs to be a proper marketing strategy overcome it, one which Sharia relationship marketing. purpose this research analyze the implementation sharia at BPRS Bhakti Sumekar Sumenep. method used descriptive quantitative approach. results showed that Sumenep has assimilated quite well, it shown from respondents' assessment dimensio...

The study evaluates the relationship between internal marketing, innovative orientation, and employee performance in Egyptian tourism companies. practical was conducted on a random sample of managers employees companies category (A). relied predesigned questionnaire to collect data, It analyzed by Spss V.22. results showed significant positive impact marketing development through innovation ori...

This paper studies the relationship between culture and social media marketing using Hofstede's cultural dimensions. The data were organically gathered from 6,750 posts 225 different Facebook ...

The purpose of this study was to test the impact entrepreneurial marketing dimensions on firm performance in small and medium enterprises. Required data gathered using quantitative research approach. Particularly, primary obtained through a structured survey from 153 SMEs operating Saudi Arabia. then analyzed SPSS partial least square (PLS-SEM) approach calculate validity reliability for measur...