The Internet has proved to be a life savior for many businesses in a time where consumers demand at least some sort of online presence from the companies. Both retailers and consumers use the electronic commerce platform as a way of conducting day to day business and completing transactions. Electronic commerce has been a major milestone in the ongoing process of expanding beyond the traditiona...

The evolution of marketing, which has brought marketing the third generation to first positions nowadays is presented in article. Marketing 3.0 aims not only meet immediate needs consumers, but also create new values together with consumers. Changes company’s operating environment, and especially changes consumer behaviour, mean that challenge for companies get know their customers better - nee...

small and medium enterprises (smes) have distinctive characteristics that differentiate them from their larger counterparts. one of these characteristics is marketing; poor marketing skills in smes would lead to low performance and, in extreme cases, to failure. therefore, adopting a marketing strategy based on small business analysis is the fundamental requirement of any successful sme. the te...

With the rapid development of Internet and epidemic's impact, transaction scale practitioners online shopping in China have repeatedly created new heights. In addition, people favored because its low cost, convenience, product diversity, which has become a trend. As result, Taobao, subsidiary corporation Alibaba, proliferated to China's leading e-commerce site. This article studies marketing st...