This study aims to investigate the formal and informal attributes of founding entrepreneurs contributing to venture growth. The study found significant relationship between venture growth and entrepreneurs with high personal initiative, focused on specific competency areas within operations, finance, marketing and human resources. In operations, founding entrepreneurs are found to be concerned ...

BACKGROUND The beneficial effect of physical activity for the prevention of a range of chronic diseases is widely acknowledged. These conditions are most prevalent in low-income groups where physical activity levels are consistently lower. Social marketing is the government's recommended approach to promoting physical activity but evidence of its effectiveness is limited. The purpose of this st...

Institutional innovations are increasingly seen as key to achieving not only agricultural growth, by overcoming market failures, but also to ensure that poor smallholders also benefit from this process. This paper analyses institutional arrangements for vegetable marketing in East Africa from a transaction cost perspective. Marketing of vegetables is still dominated by spot markets with some, b...

Abstract Outlines 15 explanations for the fog which has enveloped the nascent domains of corporate identity and corporate marketing. However, the fog surrounding the area has a silver lining. This is because the fog has, unwittingly, led to the emergence of rich disciplinary, philosophical as well as `̀ national’’, schools of thought. In their composite, these approaches have the potential to fo...

This presentation overviews the applications of survival analysis techniques for marketing. It covers three major areas of applications: customer relationship management (attrition modeling, customer base analytics, customer lifelong value modeling), marketing campaign management (customer selection, marketing campaign evaluation) and trigger event management (evaluation of importance of trigge...

Companies are increasingly using technology to target their customers and build relationship with them. Customer relationship management is perceived as a strategy which harnesses technology for providing more value to customers through customized products and services. However, technology now extends beyond the peripheries of Internet to mobile-based systems. The research was directed towards ...

Small and medium enterprises (SME’s) adopt software in the marketing area like sales, distribution, warehousing, customer relationship, marketing research, customer service, communications, strategic marketing planning and other areas. The implementation process followed is a need based hierarchy system. SME’s fail to foresee the need for an integrated application development which can maximize...

Background:Social marketing emphasizes the use of commercial marketing concepts and their application for social purposes and also the change of voluntary behavior in a non-profit manner. The main purpose of this study is to examine the effectiveness of social marketing on changing the physical activity of the elderly. Second, this study seeks to determine the extent to which Andreasonchr('39')...

T foreword and the subsequent four invited articles were commissioned by Eric T. Bradlow while Editorin-Chief of Marketing Science. The foreword was written in four parts; each part covers a different aspect of the Workshop on Quantitative Marketing and Structural Econometrics. The workshop was cosponsored by Columbia Business School, Duke University, the University of California at Los Angeles...