as the conditions in the market and in the world of work and commerce gets more complicated, this requires cor-rection, improvement and also updating marketing attitude among manufacturers and marketers. it is an urgent requirement to choose and determine strategies in order to achieve the objectives. strategy means the comprehensive and main plan in manufacturing unit revealing the way it achi...

With the rapid development of the Internet, many retailers and individuals nowadays use this technology to engage in direct e-retailing sales. In this article, we investigate the value of demand-forecast information sharing in a manufacturer-e-retailer supply chain. The value of market information depends not only on its accuracy, but also on the e-retailer’s market power and the product’s Web ...

We study the problem of computing equilibrium prices in a Fisher market with linear utilities and linear single-constraint production units. This setting naturally appears in ad pricing where the sum of the lengths of the displayed ads is constrained not to exceed the available ad space. There are three approaches to solve market equilibrium problems: convex programming, auction-based algorithm...

In this paper, the Bertrand's price competition in the retail duopoly with asymmetric costs is analyzed. Retailers sell substitute products in the framework of the classical economic order quantity (EOQ) model with linear demand function. The market potential and competitor price are considered to be the bifurcation parameters of retailers. Levels of the barriers to market penetration depending...

This paper investigates how incentives of network operators to deviate from neutrality may create social costs or benefits in different market structures. The deviation from network neutrality is a general form of discrimination based on charging different prices for non-affiliated content and application providers. In this paper, deviation from network neutrality is formulated as a form of ver...

The market enthusiasm generated around investment in CRM technology is in stark contrast to the naysaying by many academic and business commentators. This raises an important research question concerning the extent to which companies should continue to invest in building a CRM capability. Drawing on field interviews and a survey of senior executives, the results reveal that a superior CRM capab...