Digitization raises a variety of important academic and managerial questions around firm strategies and public policies for the content industries, with many of these questions influenced by the erosion of copyright caused by Internet file-sharing. At the same time, digitization has created many new opportunities to empirically analyze these questions by leveraging new data sources and abundant...

With the rise of online commerce, consumers come into contact with novel products in unfamiliar categories. Our aim was to contribute to the understanding of explicit and implicit attitude formation by studying the effects of elaboration and repetition as strategies for the formation of positive explicit and implicit attitudes toward novel brands in unfamiliar categories. Across three studies, ...

the objective of the present study was to identify managerial competencies. this study reviewed existing managerial competencies in a cultural context resulting in the development of a broad based psychometrically sound leadership questionnaire. the unit of analysis of the research was a theoretical and experimental research related to managerial competencies, provided from seventeen iranian an...

The intangibility of services differentiates product brands from its characteristics. Building brand equity in the context of services, is therefore crucial to the conduct of a firm’ marketing strategies and plays an important role in increasing consumers’ perceptions. This study attempts to address relationships between brand equity and marketing stimuli. In particular, the study aims to draw ...

Visual management (VM) is the managerial strategy of consciously integrating visual tools in workspaces with the aim of increasing transparency on construction sites. Several VM tools and approaches that had been originally developed in the manufacturing context were implemented in construction. However, research on the application of VM in construction as a managerial strategy is scarce. This ...

In a collaboration network environment for software development, it is a highly desirable managerial objective to establish and maintain a stable balance of ongoing engineering activities and workload distributions among the project engineers. Grounded on a theoretical framework and associated simulation models to understand the emergence of this balance, we show that conditioning the developme...