This paper uses a state-of-the-art quantitative modeling approach to latent class analysis analyze American, Canadian, and French consumers’ perception of technology-based products their cultural values. It identifies hidden segments consumers based on technology adoption propensity, cosmopolitan characteristics, identification with the global consumer culture. The study emphasizes diversity va...

Despite the fact that consumer behaviour in organic foods market has been subject of numerous studies various countries around world, little research devoted to assessment importance altruistic consumers who prefer a local origin such food. Therefore, aim this paper was determine motives food for their interest context defined as either or egoistic. The study carried out among 850 Poland. Krusk...