The problem of the analysis polycode texts mass communication, functioning which is determined by their collective authorship, as well active variation verbal and non-verbal components, while maintaining plot-thematic, motive character characteristics associated with specific genres folk art, considered. relevance such reflections due to fact that in context development Internet communications,...

Contemporary meme culture keeps Keanu Reeves’ image at the forefront of our imagination. Numerous Keanu-related memes circulate on internet, featuring images him from and off screen. In this article, we argue that rise user-generated content, such as social media, requires us to reconsider how audiences fans consume, adapt, Keanu’s stardom. Specifically, contend their attending participatory ma...

Este artigo tem o objetivo de investigar como se mostra a forma/ação com professores/professoras que ensinam matemática, em termos da dimensão matemática Cyberformação, quando desenvolvem atividades-matemáticas-com-memes. Compreendemos Cyberformação uma considera as Tecnologias Digitais partícipes do processo constituição conhecimento matemático. Assim, para obter dados essa pesquisa foi planej...

The article is focused on meme-generating trends related to the COVID-19 pandemic, continuing a string of papers published issue meme definition, classification and analysis. Based modern European, American Ukrainian research, this study aimed at describing, analyzing illustrating influence pandemic its ‘newspeak’ memes generated in 2020-2021 by general public. Memes are prominent part communic...

This paper examines memetic content as a window into the values expressed by far-right constituents. Our main premise was that memes are site of interaction between two types values: those social movement and characterizing communication on media. We studied this notion through case from Italy: photo-based meme genre ‘alternative calendar commemorations’ memorialize events or figures important ...

With The Daily Show’s popularity for late-night televised political satire, the infotainment genre has progressively turned into a major venue mass-mediated discourse in US. Arguably, show employs creative memes tandem with plethora of multimodal strategies that all function collegiality revival journalism critical inquiry showcasing how dissent is negotiated and mitigated. Set against this bac...