We read two papers on Inequity Aversion by E. Fehr & K. Schmidt. We examine the structure and quality of their arguments and the use they make of rhetoric in their papers. I wish to thank 10 friends who read an earlier version of this pamphlet, and who helped me focus my arguments and moderate my excessively outraged tone.

Every silver lining has a cloud. The shift with development from food scarcity to food surplus is accompanied by rising obesity and all its associated health consequences. The steady reduction in mortality rates (until HIV/AIDS came along) has allowed people to live long enough to develop unpleasant chronic and degenerative diseases. And so with globalization, a process that has unquestionably ...

Specialised languages such as the language of economics and politics are continuously undergoing dynamic development particularly in the area of lexis which is constantly evolving to reflect a rapidly changing society. A large part of specialised language is made up of rhetorical figures. Each specialised language has its own means of persuasion, its own rhetorical devices. This study examines ...

A comparison of the landmark papers by Watson and Crick (1953) and Avery et al. (1944) shows how different rhetorical choices can influence the impact of a scientific paper. The paper by Watson and Crick revolutionized biology and remains a model of scientific rhetoric. In contrast, the paper by Avery et al. reports equally important findings, but its impact was greatly diminished because of rh...

Fear appeals, which are used widely in information security campaigns, have become common tools in motivating individual compliance with information security policies and procedures. However, empirical assessments of the effectiveness of fear appeals have yielded mixed results, leading IS security scholars and practitioners to question the validity of the conventional fear appeal framework and ...