The purpose of this study is to provide a casual model to explain the effect of relationship quality on customer loyalty via mediating effect which night provided by customer satisfaction. The proposed casual model of three variables is developed. Structure equation modelling is conducted to explore customer group homogeneously and examine the mediating effect. The results indicate that relatio...

A multitude of companies today has already identified the need to create a loyal customer base and acknowledged that maintain ing existing customers and extending business with them are significantly less expensive than acquiring new customers (e.g.[17]). Therefore this paper describes the development of a conceptual model to investigate several factors affecting customer loyalty towards the se...

With the global climatic change and the increasing dependence on energy, energy efficiency becomes one of the main obstacles entering the new era of green cloud computing. As a new high-end computation, green computing attracts extensive attention of people, which has great influence on the development of cloud computing. The paper analyzes factors satisfaction degree of cloud computing custome...

As Chinese game market growing mature, cultivating loyal game users has become the new goals for game companies. Based on the theory of game users experience, this paper constructs the structural model of customer with the variables of perceived value, customer satisfaction and customer loyalty and studies the relationship between the game users’ hedonic/utilitarian value and customer satisfact...

Recent studies suggest that satisfaction with price affects overall customer satisfaction. In the internet market, customer satisfaction is determined by two separate measures: satisfaction with the pre-purchase experience (e.g. ease of use, selection) and satisfaction with the post-purchase experience (e.g., delivery, order tracking, customer service). Using data collected by a commercial web ...

Pet World merupakan salah satu jasa pelayanan kebutuhan hewan peliharaan yang berada di Kabupaten Garut, namun pemenuhan tingkat kepuasan pelanggan belum dapat dilakukan secara optimal. Tujuan dari penelitian ini adalah untuk mengetahui layanan berdasarkan pada dimensi kualitas diberikan terhadap serta menghasilkan usulan perbaikan meningkatkan World. Penelitian menggunakan pendekatan Mix Metho...

banking and financial services are important parts of the service industry. quality of service in the banking industry has a close relationship with customer satisfaction service system. banks could create competitive advantage by increasing customer satisfaction and reduce costs in today's competitive environment. this paper presents a decision-making model to obtain optimum tasks assigne...