The purpose of the service is to increase added value products on organic vegetables in Perumahan Bulan Terang Utama, Malang City. Organic and superior vegetable in Utama include mustard greens, chilies, telang flowers. activity based concept integrated marketing communication through 7P (Product, Promotion, Price (Distribution Channel), Place, People (HR), Process, Physical Evidence or Packa...

Abstract: This paper aims to establish the account planner’s role and contribution in the creation of effective communication strategies for advertisers. Account Planning was born in 1968 in two advertising agencies in London, within the media and marketing context of that period. In the present circumstances, characterized by consumers’ protagonism and the need of an integrated communication, ...

In Japan, broad penetration of information technology is helping to change consumer opinion and accelerate the speed of research and development and distribution, all of which are crucial components of marketing. Yet in this environment, traditional marketing communication does not allow companies to keep pace with these changes, creating a bottleneck in their competitive strategies. In order t...

This research is titled Marketing Communication Strategy Photography services (case study of Personal Selling communication Model in maintaining the Wedding photography product line Pixto Creative Studio Bandung). explains personal selling strategy and competing at as part Integrated marketing mix service that will be used a reference for to enhance tools promote potential customers. The purpos...

This study aims to analyze tourism products and integrated marketing communications on visit decisions through motivation as an intervening variable in heha ocean view. research is a quantitative research. The population used the were all tourists who visited Heha Ocean View, Gunungkidul Regency, totaling 80 people. Data collection techniques this questionnaire form of questionnaire. model anal...

Food marketing is often singled out as the leading cause of the obesity epidemic. The present review examines current food marketing practices to determine how exactly they may be influencing food intake, and how food marketers could meet their business objectives while helping people eat healthier. Particular attention is paid to the insights provided by recently published studies in the areas...

iranian pistachio is one of the strategic crops within most agricultural commodities having the highest income from exports for the country and a significant share of the country's non-oil exports but the marketing and packaging technologies for this crop are at a low level in comparison with competing countries like usa. in recent years the rate of production and its exports have decreased dra...