نتایج جستجو برای: innovativeness
تعداد نتایج: 2216 فیلتر نتایج به سال:
The concept of project management innovation is submitted and particular characteristics of IT project management innovation are depicted. The stages of innovative IT project development cycle are described. The characteristics that differentiate innovative IT project management from traditional IT project management are enunciated. The factors that influence the innovativeness level are studie...
This paper focuses on coupled processes with key suppliers, which we call supply chain-open innovativeness relationships. Drawing on social exchange theory, we identify some antecedents of this orientation in the relationship an organization can maintain with its key supplier. We measure some of these constructs in terms of gap by comparing perceptions with previous expectations. We also analyz...
This study attempts to analyze e-commerce adoption, proposing a global model that integrates the most relevant approaches in the literature. Gatignon and Robertson’s Adoption Model is taken as a reference framework because of its overall nature and its agreement with the main theories used to explain e-commerce acceptance. Thus, the model proposed to explain e-commerce adoption by consumers inc...
Customer engagement and share-of-wallet (SOW) are relatively new in the marketing literature, and academic research has only limitedly examined these concepts. This study presents five motivational drivers of customer brand engagement in social media and examines the nature of the relationship between these drivers and engagement. The moderation effect of consumer innovativeness on the relation...
Volume XXVIII January-February 2016 A Study of Factors Driving Indian Youth's Intention to Purchase Online Abstract This study uses Structural Equation Modelling (SEM) to identify determinants of 'intention to purchase' online among the Indian youth. The study identified need for precision (NFP) as a new factor along with factors reported in various other studies i.e. innovativeness of customer...
Mobile Learning (m-learning) is quickly spreading in many regions of the world. However, research addressing the driving factors for m-learning adoption is lacking. This study proposes a revised TAM by integrating perceived long-term usefulness and personal innovativeness. The adoption model was found to explain 60.8 percent of m-learning intentions based on 209 completed questionnaires. Percei...
Although prior research has addressed the influence of corporate social responsibility (CSR) on perceived customer responses, it is not clear whether CSR affects market value of the firm. This study develops and tests a conceptual framework, which predicts that (1) customer satisfaction partially mediates the relationship between CSR and firm market value (i.e., Tobin’s q and stock return), (2)...
Adopting new technologies alters a hospital’s risk of liability for adverse medical events. Using 1990-1993 data from Florida hospitals, we identify all in-hospital incidents leading to malpractice claims against the hospital and physicians. Hospital innovativeness is measured by constructing a Baker-Spetz technology index in which the 22 included services are weighted by their relative rarity....
Aesthetic appreciation (AA) plays an important role for purchase decisions, for the appreciation of art and even for the selection of potential mates. It is known that AA is highly reliable in single assessments, but over longer periods of time dynamic changes of AA may occur. We measured AA as a construct derived from the literature through attractiveness, arousal, interestingness, valence, bo...
Over the past two decades, much research effort has been directed to identifying salient perceptions of innovation characteristics that determine user acceptance of technology, but largely ignored the potential effect of individual adopter differences. According to innovation diffusion theory, some individuals are more likely to adopt an innovation than others because of their differences in in...
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