background and aim: factors such as weight, diet, cigarette smoking and unprescribed drug use, and also environmental pollutants affect maternal health and the birth of the healthy neonates. the aim of this study was to investigate women's lifestyle during the preconception period in kalat, iran. materials & methods: this descriptive, cross-sectional study was conducted on 118 married wome...

consumer behavior is the most important issues in microeconomics. in neoclassical economics it is assumed that in order to reach the goals, human behavior is based on absolute rationality. while, simon criticizes the paradigm assumptions of neoclassic school and introduces the bounded rationality. since, because of uncertainty and lack of access to enough information, human faces with limited c...

background previous studies have mostly focused on socio-demographic and health-related determinants of health-related behaviors. although comprehensive health insurance coverage could discourage individual lifestyle improvement due to the ex-ante moral hazard problem, few studies have examined such effects. this study examines the association of a comprehensive set of factors including socio-d...

e-commerce has made life simple and innovative of individuals and groups consumer behavior in online shopping is different from the physical market where he has access to see the product. the purpose of the research was to study the consumer behavior in online shopping of electronics especially in iran. primary data was collected through the questionnaire survey and by emails from personal cont...

The purpose of this research is (1) to develop a theoretical model for consumer purchasing behavior on the Internet and (2) to test the effects of consumer lifestyles in the form of price-oriented, net-oriented, and timeoriented lifestyles, and perceived benefit and perceived risk on purchasing behavior. Structural equation modeling is applied to test a hypothesized research model using Graphic...

Since driving behaviors are cross-cultural in nature, they are directly under the influence of the ethical characteristics and mentality of individuals. This reality dramatically connects the driver behavior studies to the study of the humanities. People's jobs can substantially affect their beliefs and legitimacy, which are two critical indicators that successively affect the social lifestyle....