The purpose of this study was to explore the impacts of: knowledge management, Senior Managers, staff, technology, consensus, service customization, and integration, as the factors effecting Customer Relationship Management (CRM) implementation in Parsian International Hotels. In this study the population was composed of Parsian Hotels managers and experts. Due to their small number (n=53), cen...

This case illustrates skin lesions in a traveler staying in a hotel bed infested with tics. Although infestation of hotels with bedbugs belonging to the Cimex genus is a growing problem worldwide, tick infestation has never been reported before.

It is essential for hotel companies to evaluate and improve website performance in order to keep and increase their online presence and competitiveness in the marketplace. Based on the relative literature, in this article, the authors adapt the Web Assessment Index (WAI) to evaluate the attractiveness of the hotel websites. This has been validated in other studies in the literature, and measure...

Bedbugs are found in many countries around the world, and in some regions they are resistant to numerous insecticides. This study surveyed bedbugs in Thailand and determined their resistance to insecticides. The surveys were carried out in six provinces that attract large numbers of foreign tourists: Bangkok, Chonburi, Chiang Mai, Ubon Ratchathani, Phuket, and Krabi. Bedbugs were collected from...

H otels traditionally use a variety of different distribution channels, including distributing through other properties within their chain, joining marketing consortia or other types of affiliation organizations, or outsourcing to representation or third-parry reservation companies. Most hotels also use intermediaries such as travel agents, tour operators, or incentive houses. Increasingly, hot...

The aim of this work is to find what services could be offered through hotel establishments to determined collectives of customers. In order to do this, we have studied the current situation with the report of hotels established by official category from one to five stars for the last five years in Spain (2007-2012). Second, we analyzed different typologies of customers with characteristics and...

The practice of modern hotel industry introduced to professional community the term “lifestyle” hotel. The paper deals with the essential meaning of this term. This raises the question of the difference between the lifestyle and boutique hotels which are in practice often identified. The paper aims to resolve the basic dilemma – whether lifestyle hotel can be treated as a special type of hotel,...

This article draws upon Diffusion of Innovations and Configurational theories to investigate how website features and email responses by 200 Swiss hotels reflect evolving Internet adoption. Complementary multivariate and artificial neural network (ANN) techniques support classifying the hotels into three clusters based on their website features. These clusters and the results of a structural eq...

In this study we investigate the phenomenon of biased listing. Biased listing describes the practice of listing items in search engines or market platforms according to criteria other than the normally expected ones (e.g. relevance or quality). We were able to access real booking data from the hotel distribution platform provider Hotel.de. Hotel.de offers different contract types that have a di...

Web 2.0 has been recognized as one of the most effective marketing channels. Based on a convenience sample of 351 hotels, this study analyze how hotel managers in Spain a) are aware of the various Web 2.0 tools and use them, b) believe that these tools can affect their business and tourists’ choices and c) encourage customers to post on-line and subsequently to check these reviews. Findings rev...