Neuro-imaging holds great potential for predicting choice behavior from brain responses. In this study we used both traditional mass-univariate and state-of-the-art multivariate pattern analysis to establish which brain regions respond to preferred packages and to what extent neural activation patterns can predict realistic low-involvement consumer choices. More specifically, this was assessed ...

The bread still constitutes an essential part of meeting the daily nutritional requirement. primary purpose this study is to examine socio-demographic characteristics individuals and their consumption preferences perceptions with a focus on quality healthy life. data are obtained digitally 9583 consumers from survey questions created google form throughout Turkey year 2020. First, descriptive s...

EDITORIAL article Front. Nutr., 18 July 2023Sec. Nutritional Epidemiology Volume 10 - 2023 | https://doi.org/10.3389/fnut.2023.1231977

Little is known about laypeople's practical understanding of a healthy diet, although this is important to successfully promote healthy eating. The present study is the first to experimentally examine how consumers define healthy and balanced food choices for an entire day compared with normal choices and compared with dietary guidelines. We used an extensive fake food buffet (FFB) with 179 foo...