At present, the marketing channel of handicrafts is single, and there no professional platform related to handicrafts, so a trading based on intelligent mobile terminal designed developed. The consists client server. Users log through smart client, after which they can publish works, buy post comments in find works by category, or follow authors like. server users MySQL store data information. ...

The main objective of this study was to examine challenges faced by handicraft marketing in implementing product promotion strategies amongst Iban entrepreneurs Sarawak. This specifically focused on strategy, the effectiveness and strategy. Fieldwork carried out at several locations Kapit Song district. data were collected through open-ended questionnaires email followed face-to-face interviews...

Protecting and inheriting local traditional handicrafts developing them into characteristic handicraft industries plays a certain role in maintaining social harmony stability. This study proposes an innovative design method for wickerwork patterns to achieve the sustainable development of culture. In order accurately grasp emotional perception law creatively generate pattern schemes accordance ...

The growth of online shopping and the interest in Sarawak handicrafts West Malaysia have contributed to consumers' intentions purchase these online. However, previous research has mentioned several factors, such as price, motivation, convenience, handicraft characteristics influencing intent consumers use e-commerce sites purchase. Therefore, an survey was conducted among 115 Malaysian responde...