today, using counterfeits is remarkably common in clothing industry. on this basis, present paper is conducted in clothing industry at tehran due to the impact of counterfeit on brand equity of original products’. it is a descriptive research. to achieve research aims, a sample consisting of 384 consumers in tehran who bought counterfeits deliberately were selected. to analyze data and to test ...

Tries to understand the forces that motivate behaviour. Freud's psychoanalytic theory is an example of this view. Freud divided the mind into three components: the id (unconscious aggressive and sexual instincts); the ego (the rational and conscious mind); and the superego (the conscience). Conflicts occur because the id wants immediate gratification while the superego takes into consideration ...

Humans and other animals tend to disregard future benefits and costs when choosing between immediate and delayed gratification. This tendency can lead to the choice of options that are not in one's own long-term interest. A new study looks at the neurophysiological basis of this self-defeating behavior.

Virtuallyseductivequalitiesofidentitysharing,contentgratification,andamplesocialatmosphere havemadeFacebookthemostpopularsocialnetwork,boasting890milliondailyusers(“Facebook ReportsFourthQuarter,”2015;Joinson,2008;Orchardetal.,2014,Reineckeetal.,2014).Online socialnetworkstudieslargelyoverlooktheindividual,limitingtheunderstandingofwhatexactl...

Travellers have high standards and regard restaurants as important travel attributes. In the tourism hospitality industry, use of developed tools (e.g., smartphones location-based tablets) has been popularised a way for travellers to easily search information book venues. Qualitative research using semi-structured interviews based on face-to-face approach was adopted this study examine how cons...

Abstract This paper considers the impact of two measures lifestyle—the consumption fruit and vegetables doing exercise—on individual well-being. Since lifestyle is likely to be endogenous, we correct for this by using dimensions delayed gratification as instruments. The ability delay enables individuals give greater weight investment component decisions rather than merely affective component. O...