Recent advances in shopper insights reveal that consumers rarely “shop” the entire store. On average, shoppers’ paths only cover about one-third of the areas in a grocery store and hence are unexposed to the majority of products in the store. Given that shoppers typically use physical products in the store as an external memory cue, encouraging shoppers to travel more of the store may increase ...

A supermarket brings together product cateogories (e.g. bread, meat) that traditionally are sold separately in specialist stores on a street (e.g. baker, butcher). This paper measures the pricing incentives of large supermarkets by considering the role of multistore shopping, shopping costs, and pricing cross-effects between product categories. We estimate a discrete/continuous model in which c...

According to the Technology Acceptance Model (TAM), behavioral intentions to use a new IT are primarily the product of a rational analysis of its desirable perceived outcomes, namely perceived usefulness (PU) and perceived ease of use (PEOU). But what happens with the continued use of an IT among experienced users? Does habit also kick in as a major factor or is continued use only the product o...

The large and growing industry of price comparison websites (PCWs) or ‘web aggregators’ is poised to benefit consumers by increasing competitive pricing pressure on firms acquainting shoppers with more prices. However, these sites also charge for sales, which feeds back raise I investigate the impact introducing PCWs a market homogeneous good. find that single PCW increases prices all consumers...

The objective of this study is to propose and test the Social Identity Approach to Website Design research model, which considers the role of Social Identity in the development of e-Loyalty. Using an online survey instrument comprised of existing Information Systems and Social Identity measures, data were collected from 322 women online shoppers who were members of the salient ingroup. The resu...

Through an experiment in a virtual environment, in this work we studied the relationship between vertical and horizontal shelf location and the frequency with which shoppers select items. We tested a random distribution hypothesis of the picking up frequencies (PUFs) in relationship to item shelf position within an experimental framework with various constant hypothesized confounding variables....

Decisions are often based on predictions of the hedonic consequences of future events. We suggest that people make such predictions by imagining the event without temporal context (atemporal representation), assuming that their reaction to the event would be similar to their reaction to the imagined event (proxy reactions), and then considering how this reaction might change were the event disp...