We reviewed 58 empirical articles from the last two decades on experiential marketing in e-commerce context. This literature review seeks to shed light into fields of and digital marketing, addressing gaps aspects that appear during an online shopping session found literature. Thus, paper identifies elements create optimal consumers’ experience together with advantages, challenges, strategic ad...

Monitoring the satisfaction of sales representatives is a major challenge in business based on multi-level marketing systems (MLM), as high level could determine representatives’ loyalty and subsequent growth. The purposes this study are (i) to measure with various experiences they face within MLM system, (ii) identify main factors that synthetically illustrate (iii) influence intention recomme...

Tujuan dalam penelitian ini adalah untuk menganalisis pengaruh experiential marketing terhadap kepuasan konsumen, kualitas pelayanan konsumen word of mouth, mouth melalui dan konsumen. Jenis menggunakan survei dengan pendekatan kausatif. Populasi pada Rumah Makan Soto Banjar Asli Ayam Kampung Targhibul Ikhwan di Samarinda. Analisa data yang digunakan SEM berbasis covariance. Hasil menunjukkan b...