Young adults experience faster weight gain and consume more unhealthy food than any other age groups. The impact of online food marketing on "digital native" young adults is unclear. This study examined the effects of online marketing on young adults' consumption behaviours, using energy drinks as a case example. The elaboration likelihood model of persuasion was used as the theoretical basis. ...

This in vitro study sought to evaluate nine different sport and energy drinks (B Star Energy drink, London Best Energy Drink, Hippo Energy drink, Lucozade Boost Energy fast, Hype Energy, Vita 500 Energy drink, Lucozade Sport, Power horse Energy drink and Red Bull Energy drink) in terms of initial pH and titratable acidity. Initial pH was measured in triplicate for the nine beverages. The titrat...

BACKGROUND Energy drink consumption has continued to gain in popularity since the 1997 debut of Red Bull, the current leader in the energy drink market. Although energy drinks are targeted to young adult consumers, there has been little research regarding energy drink consumption patterns among college students in the United States. The purpose of this study was to determine energy drink consum...

BACKGROUND Combining energy drinks (such as 'Red Bull(®)') with alcohol is becoming increasingly popular, particularly among young people. However, as yet, limited research has been conducted examining the harms associated with this form of drinking. OBJECTIVE To review current evidence associated with combining energy drinks with alcohol and provide recommendations for addressing this issue ...

Energy drinks (ED) are nonalcoholic beverages that have caffeine as their most common active substance. The rapid expansion of ED consumption has created concern in the scientific community as well as in the public opinion. We report a psychotic episode probably triggered by ED abuse in a young adult without previous psychotic disorders. We have reviewed the literature regarding the relationshi...

The ultimate effect of regular and diet carbonated soft drinks on energy intakes depends on possible relations with other dietary components. With this motivation, this study compared grocery purchase patterns of regular and diet soft drink consumers using a large sample of US single-person households. We tested for differences in food-spending shares allocated to 43 food categories chosen main...

BACKGROUND The aim of this study was to examine differences in alcohol consumption and its consequences when consumed alone and when mixed with energy drinks. METHODS A survey was conducted among Dutch students at Utrecht University and the College of Utrecht. We collected data on alcohol consumption and alcohol-related consequences of alcohol consumed alone and/or alcohol mixed with energy d...

The concentrations of vitamin B6 and caffeine in four different energy drinks: NOS, AMP, Full Throttle, and Rockstar were found by standard addition using high performance liquid chromatography. Energy drink sales have been increasing since 2006 and are especially targeted towards college students, therefore, it is important to be able to efficiently determine and know the concentrations of the...

The aim of this study was to draw an updated map of the nutrition facts in the different categories of non-alcoholic beverages in the Spanish market based on the information declared on the labels of these products; we expect this first step to justify the need for the coordination and harmonization of food composition tables in Spain so that there will be an updated database available to produ...

OBJECTIVE To study the effect of three energy drinks on the surface roughness of nanoflled composite resins after different periods of aging time. MATERIALS AND METHODS Composite resin disks, 6 mm diameter, 3 mm thickness were prepared from Filtec Z350 XT, Tetric EvoCeram and Filtec Z250 XT. Specimens fr/8om each material were tested after aging with Red Bull, Bison and Power Horse energy dri...