The paper aims to develop applied aspects of the methodological support a reasonable selection company responsible for formation and promotion employer brand using tools multicriteria analysis evaluation functionality outsourcing companies based on criteria that determine their competitive advantage. Consequently, need attract external resources manage has been substantiated. authors schematize...

The article considers the development and promotion of employer's brand. It is noted that brand a complex attitude perception company arises from an already working employee external candidate. That is, employer image company, which forms idea it as good place to work for current, former potential employees, customers, shareholders. describes author's vision process creating brand, includes fou...