Abstract Prescribing behavior of physicians affected by many factors. The present study is aimed at discovering the simultaneous effects of the evaluated factors (including: price, promotion and demographic characteristics of physicians) and quantification of these effects. In order to estimate these effects, Fluvoxamine (an antidepressant drug) was selected and the model was figured out by pan...

* This work was supported in part by the Brain Korea 21 project of the Ministry of Education, in part by the National Research Laboratory project of the Ministry of Science and Technology, and in part by the Electronics Telecommunication Research Institute, 2002, Korea. Abstract When a node in a mobile ad hoc network wants to send data packets to the Internet, and therefore outside of its local...

In this paper, a keyword extraction based model is proposed to deal with web advertisement. In our model, we take web advertisement as an information retrieval problem. Web page and advertisement are firstly represented with a simple data structure which will be the source file for keyword extraction based on -measure for single document. Later we get two vectors to make a retrieval process wit...

Objective To evaluate the impact of a television advertising campaign on the risk of oral ingestion of a topical non-prescription gynaecological preparation containing benzydamine hydrochloride. Design An interrupted time series design with data routinely collected. Setting A National Poison Control Centre. Participants 215 cases of hazardous exposure to the preparation under study occurred ...

OBJECTIVE Self-report measures are typically used to assess the effectiveness of road safety advertisements. However, psychophysiological measures of persuasive processing (i.e., skin conductance response [SCR]) and objective driving measures of persuasive outcomes (i.e., in-vehicle Global Positioning System [GPS] devices) may provide further insights into the effectiveness of these advertiseme...

Eighteen adoptees who had met both their birth mothers and birth fathers were surveyed in order to determine (a) the types of post-reunion relationships they developed with each birth parent and (b) the factors that facilitated or hindered their reunions. While adoptees were more likely to develop a personal rather than non-personal relationship with birth mothers, relationships with birth fath...