The need to compete for users’ attention and provide them with the best user experience has increased use of persuasion strategies in modern systems. Currently, Persuasive Systems (PSs) promote healthy behavior well-being, energy consumption, learning. Although educational domain limited investigation compared other areas, PSs education have been shown be effective motivating students. This pap...

According to traditional gender roles and stereotypes, men are given the primary role of breadwinners (work orientation), whereas women are responsible for the nurturance of children and the maintenance of the family dwelling (family orientation). Therefore, it could be presumed that women and men with a steady romantic relationship give a different importance to their career. However, several ...