Research articles are an excellent tool for promoting active learning about the scientific process. One difficulty in teaching research articles is that they address a professional audience and often seek to be persuasive as well as informative. This essay discusses pedagogical strategies that are intended to help students differentiate the purely informative aspects of research articles, such ...

INTRODUCTION The use of social marketing approaches in public health practice is increasing. Using marketing concepts such as the "four Ps" (product, price, place, and promotion), social marketing borrows from the principles of commercial marketing but promotes beneficial health behaviors. Consumer research is used to segment the population and develop a strategy based on those marketing concep...

This article proposes to address the tension between digital co-presence and embodied spectatorship inaugurated by pivot online hybrid forms of (post-)pandemic performance through lens postdigital. The term is developed as a way accounting for complex mediatized performer audience in representative example this genre, Dead Centre's To Be Machine (Version 1.0) . As its theoretical framework, bri...

This paper is about immediate experience of vivid emotions which come to be within the artist-artwork-recipient relations, where artwork point ?embrace?. I will address topic from perspective personal and artistic practice, reveals nature aesthetic as one creation. Emotions induced made alive through are ways modes participation in its originative truth; they anything but mere mental events, or...

One commonly used, though controversial, approach to conducting research on media audiences involves ratings analysis. Ratings analysis is the analysis of the audience size and composition data produced by audience measurement firms for use in both the commercial and noncommercial media sectors. Ratings data primarily are used by media outlets and advertisers to determine advertising rates, to ...