In the telco industry, attracting new customers is no longer a good strategy since cost of retaining existing much lower. Churn management becomes instrumental in industry. As there limited study combining churn prediction and customer segmentation, this paper aims to propose an integrated analytics framework for management. There are six components framework, including data pre-processing, exp...

Data mining has a tremendous contribution for researchers to extract the hidden knowledge and information which have been inherited in the raw data. This study has proposed a brand new and practical fuzzy analytic network process (FANP) based weighted RFM (Recency, Frequency, Monetary value) model for application in K-means algorithm for auto insurance customers’ segmentation. The developed met...