Developing new services is vital for a service-based company to succeed in the long run. This requires both innovation capability and understanding customer needs. Previous research has shown that if firm wishes develop an superior competition, it must have strong technology orientation market orientation. The objective of this study was examine effect on service SMEs operating field social hea...

Service-orientation is recognized as an important enabler for increasing efficiency and flexibility of transformation processes in business. Based upon the necessity of meeting dynamic customer needs and supporting organization concepts with numerous partners within emerging networks, flexible bundling of business processes is a key requirement. Service models derived from business and shared w...

Purpose: Consumers may shop under an experiential or a task-focused shopping orientation. The present research examines whether interindividual differences in consumers’ shopping orientations reflect a stable consumer disposition (i.e., chronic shopping orientation). Furthermore, it examines whether this disposition influences consumers’ evaluations of retailer communication. Design/methodology...

Content analysis was used to compare the MKTOR and MARKOR market orientation scales in relation to the theoretical position that originally inspired their development. The underlying meanings of each scale appear to be significantly different. MARKOR integrates an organizational view of market orientation and develops an assessment the firm’s potentiality. MKTOR is more centered on the customer...

objectives: the aim of this study is to evaluate the effects of olfaction, audition and tactile senses in mobility and orientation of blinds. methods: the statistical sample of this research included 100 blind persons aged between 16 and 75 years (61 males and 39 females) with different level of education (16 persons lower than the diploma, 26 persons diploma, 46 persons bachelor, 12 person ma)...