One of the basic concepts in marketing is the concept of meeting customers’ needs. Since customer satisfaction is essential for lasting survival and development of a business, screening and observing customer satisfaction and recognizing its underlying factors must be one of the key activities of every business. The purpose of this study is to recognize the drivers that effect customer satisfac...

mobile technology and mobile learning are considered as important and impressive factors in earning the organizational competencies and achieving competitive advantages and customer loyalty. the purpose of this study is to evaluate the role of mobile technology in customer loyalty. the mellat bank mobile services are entering a new transition period. in response, the banking industrial is shift...

Today’s marketing has taken reshape by digitalization, and every customer is accompanied with Smartphone’s WI-FI internet connections, understanding the target customers become vital. Customer choices are need based it decisive, who creating need, whether at customer’s part or marketer. Rationality impulsive decisions may either take place in their choice of purchase decisions. In online stores...

The widespread commercial use of the Internet to provide services to customers, without direct personal interaction, has created new challenges in several fields of knowledge, in particular Marketing and Information Technology. This paper addresses the problems faced by banking institutions that are adapting their service operations and their Service Delivery Systems (SDS) to the Internet chann...

In the newly created unusual circumstances, what follows is a transformation of three principles visual merchandising from real to virtual experience visual, tactile (emotional) perception customer, balanced offer and freedom choices. Finding adopting new methods models communication aim to, globally, give fashion brands efficient fast access each individual can enter into dialogic form with th...

Web logs (or blogs) have become a means for citizens to share opinions and deliberate on local issues. However, the large number of blogs makes finding and exploring content of interest relatively difficult. This discovery problem presumably also limits participation by interested citizens. We present a tool to display a representation of citizen-to-citizen discussion in blogs that reveals simi...

I this paper, we investigate the effectiveness of a firm’s proactive management of customer-to-customer communication. We are particularly interested in understanding how, if at all, the firm should go about effecting meaningful word-of-mouth (WOM) communications. To tackle this problem, we collect data from two sources: (1) we implement a large-scale field test in which a national firm created...

introduction: customer satisfaction has been suggested as one of the interesting and challenging issues of management in the new millennium. in addition, oral and dental health and the quality of the services the health centers delivered to the patients directly affect the customer satisfaction. therefore, the present study aimed to identify, investigate, and rank the factors affecting the cust...

This study examines customer responses to advertising media choices when choosing an airline. The authors employed quantitative research that obtained the basic information about passengers' of airlines via online Google form and in-person questionnaire distribution at airports. As a result, this study's number valid was 209, with 50.20% age range between 18-30 years old. results found passenge...